You are ready to pull your hair out.  You’ve run out of ideas to promote your website, especially since you’ve done everything people have suggested.  You have a blog.  You update the content on your site every other day and check the VC sites daily to see if there is anything new to add.  You’ve written SEO articles and you are getting hits and getting paid.  What else can you do to take your website up a notch?

One way to kick up the amount of traffic passing through your site is by links.  Links lead people to other websites or to yours by posting interesting and attractive content that makes people click on it.  This is called link baiting.  The content is relevant and topical, and it entices the audience you wanted to capture.  In a way, you could think of link baits as the Internet’s version of movie teaser trailers.  You give them a small taste and leave them wanting more.

Link trading is another way to draw in more traffic to your website.  The way trading works is by finding another website with similar content to your own and contacting that webmaster.  In your e-mail, you tell them who you are, what your site is about, and if they would be willing to add a link to your racing affiliate site if you return the favour and add a link to their site on yours.  Both links should point to the full URL.  Start looking for sites that are similar to yours, current, and inviting.  Then start contacting the webmasters.  If you can add one link back partner a day, your site will see a lot of traffic.

Make sure that any content on your bookmakers website is search engine optimized (SEO) from the get go.  This keeps you from wasting time and resources rewriting everything to get the maximum hits on your keywords.  Remember to use specific words, not general ones, to help with keyword searchability.  Google and other popular search engines will pick up your site and drive traffic to it with the right SEO practices put into place.

Last but not lease, consider some inexpensive online advertising options.  There are always banner ads floating around on various sites, why not have one that advertises your own site?  Also, consider putting together a small weekly e-mail newsletter to send to all the customers that are in your database.  Sometimes they don’t have the chance to visit your website and miss out on promotions.  By offering them this quick and easy news service, you’ll see them come back and your revenues go up.